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Coldplay are geniuses. Their music isn’t genius, but the formula behind it is flawless; the fact that they are the highest-grossing band of the modern age proves it. On “Mylo Xyloto,” their fifth album, they are as they have ever been: Familiar from the first listen, blending sounds that represent both nostalgia and the zeitgeist, they are effortlessly easy to take in. The Coldplay palette is positively soothing, as is the certitude of their ubiquity. You needn’t buy “Mylo Xyloto” to hear it; it will come find you where you are: watching TV, shopping, driving or walking down the street. Coldplay is as dominant a product as any major brand, though it feels far less like knuckling under to give in to the band’s message.

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