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The largest nonprofits in the U.S. raised 2.5% more in donations last year, and are expecting a slightly bigger increase in 2011. Still, charitable giving remains well below pre-recession levels.
Some of the biggest gains were driven by the January 2010 earthquake in Haiti, as international aid organizations rushed to capitalize on new interest. Doctors Without Borders, for example, collected $266 million, almost double what it raised in 2009.
“It was all Haiti,” said development director Jennifer Tierney. “Our images and our name were in the media so much … It’s the sad truth about being an emergency humanitarian organization.”