The official blog of The Daily.
Download the app for the full interactive experience.
1) President Barack Obama Commander in GIF
In what was dubbed the Facebook election, Barack Obama leveraged social media to help win the 2008 presidential election. This year, Obama’s campaign added Tumblr to its repertoire. His official Tumblr blog has more than 1,240 posts, out-blogging his opponent Mitt Romney almost every step of the way. More importantly, Obama’s campaign used Tumblr to interact directly with users in a way that was relatable, posting GIFs of the president listening to music and giving speeches.
“It gets him in front of a much larger audience, especially more and more young people who spend time on the Internet,” said Tyler Pearson, a front-end developer and designer for New Media Campaigns, a North Carolina-based creative agency that helps build politicians’ Web presence.
And as was the case in 2008, all that time online paid off. Especially on Tumblr. On election night 2012, Obama collected more than 75,000 mentions compared to Romney’s 35,000.
The whole list is pretty great.
This should not exist.
Today is Monday, the first school day since the horrific shooting at Sandy Hook Elementary School that claimed so many young lives last week. Like millions of other American parents, I sent my kids off to school today knowing that the difficult family discussions we had over the weekend will continue in the classroom, as educators and students address yet another tragic outburst of violence in our schools. Today, the first of many funerals will take place in Newtown, after a weekend of vigils and mourning. President Obama visited Newtown on Sunday, speaking before an auditorium of grieving parents. “We can’t accept events like this as routine,” he said, “These tragedies must end, and to end them, we must change.”
See more. [Images: Reuters, Getty, AP]